Internet.
India is one of the fastest growing internet markets around the world. The advent of 3G services, availability of low rental data plans and low cost handsets have enabled a lot of users to access internet through their mobile phones. Mobile internet users are likely to touch the 46 million mark by September 2011, according to Mobile Internet in India report published by the Internet and Mobile Association of India (IAMAI) and market research leader Indian Market Research Bureau (IMRB). The report also shows that Mobile internet usage has been witnessing a 15 per cent growth quarter on quarter.
Internet advertising industry is projected to grow from Rs 6 billion (US$ 129.75 million) in 2009 to Rs 15 billion(US$ 324.33 million) in 2014 showing a Compound Annual Growth Rate (CAGR) of 20 per cent over the next five years. With increasing spread of mobile and broadband services and with the arrival of modern technologies like 3G, the industry might even witness a higher growth rate than what has been projected so far.
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